Go Anywhere & Do Anything With Groove:
Built In Tennessee, Made For Patriots
Built for those who put service, family, and country first, this is the belt that works as hard as you do.
- Positive-lock magnetic buckle for fast, dependable use.
- Patriotic design with everyday versatility.
- Adjust once and never again
- Performance stretch that moves with you no matter the job.
-65%
Hero Flag Groove Belt Black/Deep Stone
$69.95 $24.48Built In Tennessee, Made For Patriots
Built for those who put service, family, and country first, this is the belt that works as hard as you do.
- Positive-lock magnetic buckle for fast, dependable use.
- Patriotic design with everyday versatility.
- Adjust once and never again
- Performance stretch that moves with you no matter the job.
-65%
Hero Flag Groove Belt Black/Black
$69.95 $24.48WHY IT'S THE BEST IN THE WORLD
The ultimate adventure belt. Lightweight, travel-friendly, and built to lock in without slipping.
The Ultra is for travel days, long hikes, and anytime you need less bulk. We built it with a high-strength polymer buckle, think handgun polymer, and slightly tougher webbing. It stays secure when you are miles from home. Overbuilt for the apocalypse. Perfect for the airport.
Quick Proof
- Lightweight composite buckle
- Tough, structured webbing
- Airport friendly
- 94-Year No BS Groove Guarantee
-65%
Groove Belt Ultra - Forest Camo
$64.95 $22.73WHY IT'S THE BEST IN THE WORLD
The ultimate adventure belt. Lightweight, travel-friendly, and built to lock in without slipping.
The Ultra is for travel days, long hikes, and anytime you need less bulk. We built it with a high-strength polymer buckle, think handgun polymer, and slightly tougher webbing. It stays secure when you are miles from home. Overbuilt for the apocalypse. Perfect for the airport.
Quick Proof
- Lightweight composite buckle
- Tough, structured webbing
- Airport friendly
- 94-Year No BS Groove Guarantee
-65%
Groove Belt Ultra - Deep Stone
$64.95 $22.73
WHY IT'S THE BEST IN THE WORLD
The toughest, most breathable silicone ring on the planet. Built with Anti-Stretch™ Technology, making Zeus the only silicone ring in the world designed to hold its shape and still break away when it needs to.
The Zeus isn’t just another silicone ring. We built it with multiple fused layers and a hidden Anti-Stretch™ inner band for extra structure and stability. That means you get the comfort of silicone with the solid feel of metal without the risk of de-gloving. This is the ring you wear to the gym, the job site, and everywhere else. It takes a beating so your finger doesn’t have to.
- Tough, layered construction with a hidden Anti-Stretch™ inner band
- Anti-Stretch™ core support
- Breathable grooves
- 94-year No BS Groove Guarantee
-65%
Zeus Periwinkle Pop Thin Ring
$54.95 $19.23WHY IT'S THE BEST IN THE WORLD
The toughest, most breathable silicone ring on the planet. Built with Anti-Stretch™ Technology, making Zeus the only silicone ring in the world designed to hold its shape and still break away when it needs to.
The Zeus isn’t just another silicone ring. We built it with multiple fused layers and a hidden Anti-Stretch™ inner band for extra structure and stability. That means you get the comfort of silicone with the solid feel of metal without the risk of de-gloving. This is the ring you wear to the gym, the job site, and everywhere else. It takes a beating so your finger doesn’t have to.
- Tough, layered construction with a hidden Anti-Stretch™ inner band
- Anti-Stretch™ core support
- Breathable grooves
- 94-year No BS Groove Guarantee
-65%
Zeus Midnight Black Thin Ring
$54.95 $19.23WHY IT'S THE BEST IN THE WORLD
The toughest, most breathable silicone ring on the planet. Built with Anti-Stretch™ Technology, making Zeus the only silicone ring in the world designed to hold its shape and still break away when it needs to.
The Zeus isn’t just another silicone ring. We built it with multiple fused layers and a hidden Anti-Stretch™ inner band for extra structure and stability. That means you get the comfort of silicone with the solid feel of metal without the risk of de-gloving. This is the ring you wear to the gym, the job site, and everywhere else. It takes a beating so your finger doesn’t have to.
- Tough, layered construction with a hidden Anti-Stretch™ inner band
- Anti-Stretch™ core support
- Breathable grooves
- 94-year No BS Groove Guarantee
-65%
Zeus Infrared Pulse Thin Ring
$54.95 $19.23WHY IT'S THE BEST IN THE WORLD
The toughest, most breathable silicone ring on the planet. Built with Anti-Stretch™ Technology, making Zeus the only silicone ring in the world designed to hold its shape and still break away when it needs to.
The Zeus isn’t just another silicone ring. We built it with multiple fused layers and a hidden Anti-Stretch™ inner band for extra structure and stability. That means you get the comfort of silicone with the solid feel of metal without the risk of de-gloving. This is the ring you wear to the gym, the job site, and everywhere else. It takes a beating so your finger doesn’t have to.
- Tough, layered construction with a hidden Anti-Stretch™ inner band
- Anti-Stretch™ core support
- Breathable grooves
- 94-year No BS Groove Guarantee
-65%
Zeus Edge Whiteout Ring
$54.95 $19.23
WHY IT'S THE BEST IN THE WORLD
Standard watch bands turn your wrist into a swamp. Ours uses patented grooves to channel air in and push moisture out. Your wrist stays dry, and the band stays comfortable. Simple. Clean. Effective.
- Breathable groove design
- Soft, skin-safe materials
- Secure closure
- 94-year No BS Groove Guarantee
-65%
Vulcan Trek - Tan Apple Leather Watch Band
$59.95 $20.98WHY IT'S THE BEST IN THE WORLD
Standard watch bands turn your wrist into a swamp. Ours uses patented grooves to channel air in and push moisture out. Your wrist stays dry, and the band stays comfortable. Simple. Clean. Effective.
- Breathable groove design
- Soft, skin-safe materials
- Secure closure
- 94-year No BS Groove Guarantee
-65%
Vulcan Obsidian - Black Apple Leather Watch Band
$59.95 $20.98WHY IT'S THE BEST IN THE WORLD
Standard watch bands turn your wrist into a swamp. Ours uses patented grooves to channel air in and push moisture out. Your wrist stays dry, and the band stays comfortable. Simple. Clean. Effective.
- Breathable groove design
- Soft, skin-safe materials
- Secure closure
- 94-year No BS Groove Guarantee
-65%
Vulcan Ascent - Brown Apple Leather Watch Band
$59.95 $20.98WHY IT'S THE BEST IN THE WORLD
Your pants evolved. Your belt should too.
We took our best-selling belt and refined it to pair with your favorite pair of Lululemon ABC, Vuori Meta, Rhone Commuter, or other tech pants of choice. The Groove Tech Belt® features a slimmer strap and a premium soft touch low-profile buckle designed to sit clean and flat against your waist - no bulk, no distraction. You get the same signature “snap and go” magnetic closure, now with a streamlined fit that disappears under a tee, polo, or button-down. No bulge. No pinching. No adjusting throughout the day. Just a belt that moves with you - and looks great when you wear it.
Quick Proof
- Slim profile, tailored for modern waistbands
- Low profile buckle that disappears under your shirt
- All-day stretch that moves with you
- Build to last. Baked for life. Covered by our 94-Year No BS Groove Guarantee.
-65%
Groove Tech Belt® - Light Grey
$64.95 $22.73
Built In Tennessee, Made For Patriots
The Groove Wallet is a sleek, low-profile wallet that has been engineered to function perfectly for everyday use. One simple thumb motion perfectly fans out up to six cards for easy access to find exactly what you need, while also coming with a detachable money clip. Engineered from 6063 Aluminum, and backed by our 94-year No BS Warranty, the Groove Wallet is the last wallet you’ll ever need!
The Groove Wallet is perfect for:
- Racking cards with a single swipe
- Eliminating that pocket bulge
- Stepping up your everyday carry
- Minimalist profile
- Blocking RFID
- That Sound. You'll see what we mean...
The biggest thing to happen to wallets since wallets.
We set out to design the best minimalist wallet on the market. The Groove Wallet®. Say hello to the baddest, slimmest, most secure, and satisfying wallet ever designed.Need to carry more than 6 cards? Add a low-profile premium leather sleeve that easily attaches to the back of the Groove Wallet® for added function without bulk.
Groove Life®. Built for Adventure™.
-65%
OG Groove Wallet® - Midnight Black 250th Flag
$64.95 $22.73WHY IT'S THE BEST IN THE WORLD
The Groove Wallet is a sleek, low-profile wallet that has been engineered to function perfectly for everyday use. One simple thumb motion perfectly fans out up to six cards for easy access to find exactly what you need, while also coming with a detachable money clip. Engineered from 6063 Aluminum, and backed by our 94-year No BS Warranty, the Groove Wallet is the last wallet you’ll ever need!
The Groove Wallet is perfect for:
- Racking cards with a single swipe
- Eliminating that pocket bulge
- Stepping up your everyday carry
- Minimalist profile
- Blocking RFID
- That Sound. You'll see what we mean...
The biggest thing to happen to wallets since wallets.
We set out to design the best minimalist wallet on the market. The Groove Wallet®. Say hello to the baddest, slimmest, most secure, and satisfying wallet ever designed.Need to carry more than 6 cards? Add a low-profile premium leather sleeve that easily attaches to the back of the Groove Wallet® for added function without bulk.
Groove Life®. Built for Adventure™.
-65%
OG Groove Wallet® - Midnight Black
$64.95 $22.73WHY IT'S THE BEST IN THE WORLD
The Groove Wallet® holds up to six credit cards, but each one comes with a strong, handsome, built-in money clip designed to hold up to ten folded bills. The money clip is detachable if you prefer a slim, streamlined wallet.-65%
Money Clip
$9.95 $3.48WHY IT'S THE BEST IN THE WORLD
What’s Awesome About It:
The Groove Wallet + MagSafe Wallet Attachment is the ultimate everyday-carry upgrade. Get lightning-fast access with SlideTech one-hand release and the convenience of MagSafe mounting on any compatible iPhone or case. Slim, rugged, and built for real life. Snap it on, slide it open, and keep moving.- MICRO-SUCTION TECH - Uses Groove’s micro suction tech for a strong, reusable, and residue-free hold.
- MAGSAFE COMPATIBILITY - Attaches securely to any MagSafe phone or MagSafe-enabled case for instant, reliable mounting.
- LOW-PROFILE DESIGN - Slim, minimal, and lightweight. Adds function without added bulk.
- SLIDETECH ACCESS - Signature one-hand SlideTech release gives fast, smooth card access in any situation.
- TEFLON-COATED ALUMINUM - Scratch-resistant, rugged aluminum built to handle jobsite grit, daily wear, and everything in between.
- GRIP BUMPERS - Adds stability and reduces lateral movement for a locked-in feel.
- STRONG MAGSAFE RING - Ensures a secure magnetic connection every time.
- ULTRA-LIGHT BUILD - Weighs just 0.93oz (26.6g) for effortless all-day carry.
- SLIM DIMENSIONS - 3.8in x 2.4in (96mm x 61mm) and only 0.12in thick (3.29mm). Disappears in your pocket until you need it.
Perfect For: Everyday carry, travel, jobsite work, and anyone who wants rugged minimalism with MagSafe convenience.
Includes: One Groove Wallet + One Wallet MagSafe Plate Accessory
Groove Life. Ready for adventure™.
-65%
Groove Wallet® with MagSafe Plate - Midnight Black
$84.95 $29.73
USA Assembled
Spring Hill, TN
94-Year Guarantee
Covered for Life
Free Shipping
on $50+ Orders